Mario Schaarschmidt, Gianfranco Walsh, Stefan Ivens
This study draws on previous studies that have highlighted a link between how employees evaluate their employer in terms of corporate reputation and their resulting citizenship behavior. The research is rooted in social identity theory and self-determination theory and is based on empirical data consisting of answers to an online questionnaire of 415 employees. The results indicate that employees’ perceptions of how outsiders experience the organization’s demeanor positively affects employees’ behavior toward the employing organization. In addition, the authors find support for both a mediation effect of job satisfaction and a moderation effect of self-determination. The authors discuss theoretical and managerial implications of the study
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