The effect of social interaction on economic transactions: : Evidence from changes in two retail formats

• Autores: Avi Goldfarb, Ryan C. McDevitt, Sampsa Samila, Brian S. Silverman
• Localización: Management science: journal of the Institute for operations research and the management sciences, ISSN 0025-1909, Vol. 61, Nº. 12, 2015, págs. 2963-2981
• Idioma: inglés
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• Dialnet Métricas: 1 Cita
• Resumen

  • Examining changes in two different retail formats, we show that consumers alter their purchases depending on the retail environment. In both settings, the change in behavior coincides with a reduction in the interpersonal interaction required to complete a transaction. As such, we contend that the format changes reduced a “social friction” that would otherwise inhibit consumers due to an implicit cost associated with ordering certain items in social settings