Reverse Transfers of Innovation and National Development: Evidence from Brazilian Subsidiaries

• Bezerra, Maitê Alves ^[1] ; Borini, Felipe Mendes ^[3] ; Ferranty, Maria Laura Maclennan ^[2]
  1. [1] University of Reading

     University of Reading

     Reino Unido

     
  2. [2] Universidade de São Paulo

     Universidade de São Paulo

     Brasil

     
  3. [3] Department of International Business Studies, Escola Superior de Propaganda e Marketing (ESPM-SP), São Paulo.

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• Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 10, Nº. 4, 2015, págs. 1-8
• Idioma: inglés
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• Resumen

  • The search for innovation has become an important motivation for the internationalization of companies in emerging countries. In that context, this study tests the impact that a nation’s development has on whether subsidiaries transfer innovation of products or that of processes. Survey data collected from 73 subsidiaries of Brazilian companies indicate that companies located in developed markets tend to transfer more product-oriented innovations than do those based in emerging countries. Furthermore, the size and age of a subsidiary has an impact on the transfer process. The larger and younger the subsidiary, the more likely a company is to favor the flow of product innovation into its headquarters. The level of national development was not identified as an influence on the flow of process innovation.