Because we have to: digitalization of terrestrial television in South East Europe

• Marko Milosavljević ^[1] ; Sally Broughton Micova
  1. [1] University of Ljubljana

     University of Ljubljana

     Eslovenia

     
• Localización: International Journal of Digital Television, ISSN-e 2040-4190, Vol. 4, Nº. 3, 2013, págs. 261-277
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article looks at the roll-out of digital terrestrial television in South East Europe. It argues that these states have few industrial interests driving digital switchover because of their size and the state of their media markets. It examines the strategies for and progress towards meeting the June 2015 deadline in the successor states of the former Yugoslavia. It finds them characterized by the push nature of the policy as heavy state and even EU intervention is needed to compensate for the lack of market drivers for digitalization.