The content management of media in China

• Yu Zhao ^[1]
  1. [1] Zhejiang University

     Zhejiang University

     China

     
• Localización: International Journal of Digital Television, ISSN-e 2040-4190, Vol. 4, Nº. 3, 2013, págs. 321-330
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • China is famous for its stringent regulations and everyday monitoring of media content. Empowered by law and regulation, the state authorities govern the content industry through ownership control and the licensing system. So far individuals and entities outside the state’s control are not entitled to access the content production market, and the externally originated content is under strict supervision. The bottom line of media content management is to ensure that the publicized political content advocates the party-government line, which does not necessarily mean that the media cannot criticize the government but that they can never mobilize or organize collective actions without permission. The effectiveness over media content control has crumbled dramatically, and for China in today’s world it is no longer simple to manage a rapidly changing media environment.