How digital has changed branding: : Interaction

• Autores: Tim Piper, Neha Bindal, Marc Dhalluin
• Localización: Harvard business review, ISSN 0017-8012, Vol. 94, Nº 5, 2016, págs. 18-18
• Idioma: inglés
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• Resumen

  • A letter to the editor is presented in response to the article "How Digital Has Changed Branding," by Douglas Holt, which was presented in the March 2016 issue of the periodical HBR (Harvard Business Review).