Who cares who’s a journalist?

• Autores: Elizabeth Spayd
• Localización: Columbia Journalism Review, ISSN-e 0010-194X, Vol. 52, Nº. 4, 2014
• Idioma: inglés
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• Resumen

  • An introduction is presented that discusses corporate online content marketing in relation to journalism, noting a cover story about a content marketing newsroom for the Purina pet food brand, which is a subsidiary of the food manufacturing firm Nestlé SA