The wolf at the door. (cover story)

• Autores: Michael Meyer
• Localización: Columbia Journalism Review, ISSN-e 0010-194X, Vol. 52, Nº. 4, 2014
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article examines content marketing and its application to journalism, focusing on "brand newsrooms" in which commercial product companies cover news relevant to its customers. Particular attention is given to The Feed, the content marketing team of Nestlé Purina PetCare pet food company. The author goes on to discuss the relationship between advertisers and journalists and how content marketing could decrease the value of traditional journalism as companies create their own content.