Resumen de United Kingdom: Regulation of e-cigarette advertising and sponsorship on television and radio
On 13 April 2016, Ofcom, the UK communications regulator, issued a Statement concerning e-cigarettes. It specifies amendments which Ofcom is making to the Broadcast Code and also the amendments which it has instructed the Broadcast Committee of Advertising Practice to make to the BCAP Code: the UK Code of Broadcast Advertising. BCAP had introduced rules on the marketing of e-cigarettes in 2014 (see IRIS 2015-1/23).
