Can robots do the work of marketers?

• Localización: Harvard business review, ISSN 0017-8012, Vol. 94, Nº 4, 2016
• Idioma: inglés
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• Resumen

  • The article discusses statistics on the role machines, including computers, algorithms and robots, play in employment in the marketing field, referencing a study and a chart by researchers Michael Chui, James Manyika, and Mehdi Miremadi.