Ethical shoppers don’t inspire us—they bug us

• Localización: Harvard business review, ISSN 0017-8012, Vol. 94, Nº 4, 2016
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An interview is provided with the professor Rebecca Walker Reczek. When asked about public opinion towards those who are referred to as ethical shoppers, she comments on negative attitudes towards them. She discusses the role that social comparison theory plays in social attitudes towards ethical shopping. When asked about why ethical shopping does not inspire other people to act ethically, she mentions what is referred to as moral elevation.