The downside of discounts

• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 1-2, 2015
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article briefly discusses and presents in graphical format results of a survey among sales executives at large companies on discounts they offer to business-to-business customers, with information provided about the size and frequency of discounts, and how quickly the discounted price becomes the regular price