Intuit’s ceo on building a design-driven company

• Autores: Brad Smith
• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 1-2, 2015
• Idioma: inglés
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• Resumen

  • The article presents commentary from chief executive officer (CEO) Brad Cook of software company Intuit on how Intuit is evolving into what is described as a design-driven company. He says when he became CEO of Intuit in 2008 the company's focus on design had lapsed. He has sought to address this by first finding out what customers like about Intuit's products, then harnessing design in support of those preferences. Along the way Intuit has hosted internal design conferences, invited as speakers notable designers, and taken inspiration from rival products from software producers Mint and ZenPayroll