Should you sell that product?

• Autores: Gregory Fairchild
• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 1-2, 2015
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A case study is presented of a publishing company's decision over whether to bring out a new series of electronic books, or e-books, aimed at the African-American and Latino teen audience and featuring a gangster as protagonist. It describes opposition to the series from an advocacy group focused on media representations of African Americans. Topics include the firm's finances, racial and ethnic diversity among its employees, and the significance of moral questions in business decisions