The experts respond

• Autores: John Morayniss, Michelle Rice
• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 1-2, 2015
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article offers two responses to a case study involving a publishing company's decision over whether to bring out a new series of electronic books, or e-books, aimed at the African-American and Latino teen audience and featuring a gangster as protagonist, in the context of ethical concerns and opposition to the series from an advocacy group focused on media representations of African Americans. Author John Morayniss of Entertainment One Television expresses the view that the company should publish the series and embrace the ensuing controversy, defending the books' content as authentic. Author Michelle Rice of TV One expresses the view that the company should publish the series, but with content modifications to portray positive as well as negative lifestyles