Strategy’s Minefield

• Autores: Adi Ignatius
• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 3, 2015
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article introduces content in the current issue including an article by Donald Sull, Rebecca Homkes, and Charles Sull on strategy execution, another by Chan Kim and Renée Maugorgne on why firms fail to enter new markets, and the "Big Idea" feature that explores how companies can cater to low-income markets.