Resumen de Why strategy execution unravels— and what to do about it
Donald Sull, Rebecca Homkes, Charles Sull
The article discusses how firms can improve their strategy execution by considering several myths about execution as revealed by a multi-year study involving over 250 companies. The authors observe that managers often believe they need to better align strategy with activities, whereas research indicates most firms have no problems with alignment. Other mistakes companies make include strict adherence to plans and budgets when events suggest deviation would be appropriate, and a failure to adequately communicate the firm's strategy to top managers
