The article presents reaction to a case study in the current issue about an executive who must decide whether to let two merged business units continue with their separate business models, or to impose one on both. Bodo Eickhoff of diagnostic equipment maker Roche Diagnostics cites a merger of units at his own company in advocating that the two should be allowed to retain their respective models. Technology investor Eric Achtmann says an independent entity should be established alongside the merged units to pursue disruptive innovation. Additional commentary is presented by the publication's readers.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados