Why your customers’ social identities matter: : Interaction

• Localización: Harvard business review, ISSN 0017-8012, Vol. 93, Nº 4, 2015
• Idioma: inglés
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• Resumen

  • A letter to the editor is presented in response to the article "Why Your Customers' Social Identities Matter" by Guy Champniss, Hugh N. Wilson, and Emma K. Macdonald in the January-February 2015 issue.