Drama and Tears at the Olympics: An Examination of the Role of Ideology in the Media Coverage of the Figure Skating Final at the 2002 Winter Olympic Games

• Autores: Elza Ibroscheva, Maria Raicheva Stover
• Localización: Observatorio (OBS*), ISSN-e 1646-5954, Vol. 4, No 2, 2010, págs. 137-152
• Idioma: inglés
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• Resumen

  • This paper examined the metaphors and language that U.S. media used in their coverage of the 2002 Olympic scandal for the gold medal during the pairs figure skating final. Through a discussion of the historical aspects of the Olympic rivalry between the United States and the Soviet Union and a qualitative examination of the media coverage of the skating scandal, this paper argued that the ideological confrontation between the East and the West found a clear manifestation in the language in which the scandal was reported in the American media outlets as well as helped to further commercialize and sensationalize the sport of figure skating.