These objectives are not dissimilar to those of many other industry associations, but it is the first objective - promotion of the use of zircon and zircon-based materials - that lies at the heart of ZIA's initial thrust.
ZIA's goal is to raise awareness of zircon's capabilities and potential where it matters and create demand pull - from manufacturers, from those who specify products which do or might contain zircon and ultimately from consumers.
ZIA has got off to a good start with all the major zircon sand producers having joined, along with a number of important consumers in the fields of opacifiers, fused zirconia and zircon chemicals as well as some important distributors. ZIA's website (www.zircon-association.org) is being developed and will soon become an important source of information about the industry.
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