Resumen de Help keep CMA first
Four goals lie at the heart of our strategy: (1) win additional market share and grow the CMA program substantially with an aggressive pipeline-building effort in the United States and outside, where growth has been higher; (2) drive member retention by delivering tangible value through programs, products, and services; (3) raise awareness in the student/academic market to increase membership and reach the Young CMA-Certified Professional of tomorrow; and (4) master technology that directly impacts members and our value proposition.
