Resumen de Why innovation should be every CFO's top priority

Mark L Frigo, Darren Snellgrove

• High Innovation (where there's a large and increasing investment in the company and low but increasing economic returns), Competitive Fade (where reinvestment begins to decrease and returns begin decreasing), Mature (where reinvestment remains at low levels and returns are relatively low), and Failing Business Model (where the return becomes consistently below the cost of capital). [...]it is able to look not only for opportunities within the sectors, but also ones that cross the sectors.