CMA in the USA

• Autores: Palker Marc P
• Localización: Strategic Finance, ISSN-e 1524-833X, Vol. 98, Nº. 4, 2016, págs. 6-7
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • New commercials touting the CMA® (Certified Management Accountant) certification aired in six major U.S. markets on programs such as "The Tonight Show with Jimmy Fallon." The multiyear campaign, targeting Millennials and finance professionals under 40, points to the CMA as the solution to the skills gap in the finance and accounting professions.