Resumen de The new rules for crisis management
Mark Lee Hunter, Luk N. Van Wassenhove, Maria Besiou
Executives are facing stakeholder communities that control their own sources of information and their own media and have their own ideas about how companies should resolve crises. These stakeholder groups wield considerable power to influence other stakeholders, organizations, and the public, and executives who ignore them do so at their own peril. Companies don't control the clock; stakeholders do. And the longer a crisis drags on, the greater the costs. Stakeholders who support a company do so because they expect that company to solve a particular problem for them, and the most active and engaged among those stakeholders will use their media to help that business improve. If, however, those individuals begin to think that a company's plans may hurt them or a cause they care about, they will look for ways to stop that company.
