Setting up digital to tell stories to a global audience

• Autores: Gerald C. Kane
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 57, Nº 2, 2016, págs. 4-4
• Idioma: inglés
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• Resumen

  • In an interview, Sree Sreenivasan, the first Chief Digital Officer for the Metropolitan Museum of Art (Met) in New York City, talked about the ways that digital business and social business tools are disrupting the museum industry, and what directions the Met is heading. Sreenivasan leads the charge in managing and producing digital content which means storytelling for a global audience. The Met is the largest tourist attraction in New York. It has 22 million visitors in person and about 40 to 45 million people who visit online. People are going online to discover what's on at the museum. They do that on the web, as they do with many places, but they also do it on the Met's app. Sreenivasan says the Met is now able to see what customers like, what they favor, and what they're sharing.