Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations

• Autores: Lionel Maltese, Frank Pons, Frédéric Prévot
• Localización: International Studies of Management & Organization, ISSN-e 0020-8825, Vol. 47, Nº. 1, 2017, págs. 88-105
• Idioma: inglés
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• Resumen

  • Using a mix of quantitative and qualitative data collected in a professional sports organization from two key stakeholder groups, namely fans and owner/managers, this article investigates the perceived importance and management principles of reputation and e-reputation. It provides a better understanding of the challenges of managing e-reputation in highly expressive contexts (sports organizations) and proposes a model of e-reputation management in this specific context. [ABSTRACT FROM AUTHOR]