The Use of Spanglish in Costa Rican Advertising (El uso del espanglish en la publicidad en Costa Rica)

• Autores: Andrew Lloyd Smith
• Localización: Letras, ISSN 1409-424X, ISSN-e 2215-4094, Vol. 2, Nº. 58, 2015, págs. 51-69
• Idioma: inglés
• Títulos paralelos:
  • The Use of Spanglish in Costa Rican Advertising
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• Resumen
  • español

    This paper will study the use of Spanglish in Costa Rican advertising. The significance of this research lies in the fact that although Spanglish is commonly found in Latin American Spanish, especially in advertising, the relationship of these two fields has rarely been analyzed in Costa Rica. Thus, this study can provide important insights into the use of Spanglish and its impact on advertising in commercial and social terms.Se examina el uso del espanglish en el lenguaje publicitario en Costa Rica. El valor de esta investigación radica en el hecho de que aunque el espanglish es habitual en el español de América, especialmente en la publicidad, la dinámica de estos dos temas ha sido escasamente analizada en Costa Rica. Por lo tanto, este estudio nos ofrece aportes importantes en el uso del espanglish, y su efecto en la publicidad, en términos comerciales y sociales. 

  • English

    This paper will study the use of Spanglish in Costa Rican advertising. The significance of this research lies in the fact that although Spanglish is commonly found in Latin American Spanish, especially in advertising, the relationship of these two fields has rarely been analyzed in Costa Rica. Thus, this study can provide important insights into the use of Spanglish and its impact on advertising in commercial and social terms.