Market conditions for electronic commerce in East Asia: multidisciplinary challenges and the evolution of tactical business strategies

• Autores: R. Maruga Perumal
• Localización: International journal of the computer, the internet and management, ISSN 0858-7027, Vol. 17, Nº. 2 (MAY-AGO), 2009, págs. 9-36
• Idioma: inglés
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• Resumen

  • The growth of information technology (IT) and internet since the last decade of the 20th century has been overwhelming but their true potential and limitations for business applications continues to be challenged. Many business firms, especially the dot coms saw the new economy creating new opportunities for innovative online services. E-business firms mushroomed in numbers and both investors and venture capitalists alike were convinced of their successes. However, the subsequent high-profile failures in both dot coms and other Ebusiness ventures have stripped the new economy of its glamour. What went wrong in spite of growing congenial technological atmosphere for E-businesses is the query analysts and academics continue to ponder since the burst of the dot com bubble. In line with the thoughts that emphasize the need for identifying the causes of the failure of Ebusinesses, the present paper focuses on some E-business management practices and strategies. A closer look at both successful and failed management practices of Ebusinesses would help identifying the strength and weaknesses of past strategies. E-business firms in recent times have learnt valuable lessons from the experiences of some pioneer ventures. However, E-business obstacles continue to challenge business firms. Given the significance of learning from the past experiences of E-business failures, varying market conditions and evolving strategies, the present paper explores some general strategies adopted historically with a particular focus on Emarket conditions in East Asian region. The first part of the paper looks at some major Ebusiness challenges faced by different instances of E-business failures. The focus of the second part of the paper shifts into the characteristics of some specific markets in the East Asian region. The second part of the paper will look at the E-business environment in some major markets in the region like China, Hong Kong, Singapore, Malaysia, and Thailand. This part would briefly look at infrastructure, legal regime, policy issues etc., pertaining to E-business environment and the relevant government initiatives to improve the same. Looking at the relative lacuna of the past E-business practices adopted by international Ebusiness firms and the market conditions of the specific East Asian Markets, the third part attempts to identify some tactical strategies for E-business firms in general and the region in particular to meet market conditions. Based on the findings, appropriate conclusions and recommendations would be drawn for specific E-business challenges in order to enable firms gain a competitive advantage.