An Invitation Method Enhance Internet-Based Survey Response Rates

• Autores: Poonsri Vate-U-Lan
• Localización: International journal of the computer, the internet and management, ISSN 0858-7027, Vol. 14, Nº. 1 (AGO), 2006 (Ejemplar dedicado a: Suplemento 1: Proceedings of the Third International Conference on eLearning for Knowledge-Based Society), págs. 34-34
• Idioma: inglés
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• Resumen

  • The Internet effect changes the way of today communication (Dash, 2005). According to World Internet Users and Population Stats, 35.6 per cent or the biggest group of World Internet users are in Asia, followed by 28.5 per cent in Europe and 22.2 per cent in North America (Miniwatts Marketing Group, 2006). This might support the growth of eLearning which will be used ubiquitously especially in higher education (the Illinois Online Leadership Council, 2003). The use of on-line questionnaires has increased dramatically; however, the research to date still indicates only very limited systematic research on web-based survey design in Thailand (Vate-U-Lan, in press), including for Thai undergraduates who are the biggest group of Thai Internet users (NECTEC & NSTDA, 2000, 2001, 2002, 2003). The new methods to encourage the Internet users to participate in Internetbased survey are created and used. At the same period, the new presentation method using in Internet technology is developing. This article is reporting a part of systematic research namely, Internet-based Survey Design for University Web Sites: A Case Study of a Thai University. The purpose of this paper is to delineate effective means of encouraging university students to respond and complete Internet-based surveys in a language other than English. Hence, this article is focusing on the invitation method that is the most effective way to encourage users of a Thai university web site to participate in Internet-based surveys. This experiment investigated web-based survey invitation methods based on an English-language background trial at a Thai university. Research for this project was conducted over 22 days from 26th of January to 16th of February 2004 at the selected university web site. The experimental trialled three synchronous types of Internet-based survey invitation methods: 1) an advertising marquee on the homepage 2) a pop-up window on the web site 3) a message box on the homepage. The survey samples self administered by clicking through to the online questionnaire. The rate of the survey completion was 3,848 times. The characteristics of participants did not differ meaningfully from the actual university population. The research finding revealed that the most effective invitation method was ‘a message box when users click on any link on the homepage’ since it was a new method with no restriction from the browser with an effective grasp on the attention of users rather than the advertising banner or the pop-up-window.