A Study of Behavioral Intention for 3G Mobile Internet Technology: Preliminary Research on Mobile Learning

• Autores: Dulyalak Phuantgthong, Settapong Malisuwan
• Localización: International journal of the computer, the internet and management, ISSN 0858-7027, Vol. 13, Nº. 1 (AGO), 2005 (Ejemplar dedicado a: Suplemento 1: Proceedings of the Second International Conference on eLearning for Knowledge-Based Society), págs. 17-17
• Idioma: inglés
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• Resumen

  • Nowadays education tends to go out of the campus. The rapid growth of mobile users will push educational institutions to adopt mobile learning solutions. The IT and telecommunication industries need to understand what factors will influence the users’ intention to adopt m-learning technology to support their implementation. In Thailand, there is lack of studies investigating the users’ intention to adopt this new technology, particularly focused on the Thai culture and society. Therefore, this research-in-progress paper primarily aims to examine the factors affecting the user adoption in mobile learning on 3G mobile Internet technology in Thailand by using technology acceptance model (TAM). This study will be primarily beneficial to the elearning community since they will understand the innovators’ and noninnovators’ perception towards the mlearning.