E-Commerce Adoption in Thailand: An Insight into the Current Website Operation Models of the Top 50 Wealth Added Index Enterprises

• Autores: Le Nguyen Khuoung, Tipsunanta Krachang
• Localización: International journal of the computer, the internet and management, ISSN 0858-7027, Vol. 13, Nº. 2 (OCT), 2005 (Ejemplar dedicado a: Suplemento 2: eIndustry 2005. Proceedings of the International Conference on Computer and Industrial Management), págs. 12-12
• Idioma: inglés
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• Resumen

  • Implementation of Electronic Commerce (EC) is still fresh in many developing countries such as Thailand in terms of selecting EC operation models, which are clearly and animatedly reflected via companies’ Websites. The dizzy evolution of ICTs today has created numerous opportunities, whereby putting the organizations and even customers in front of many options to perform business solutions. Arguably, understanding correctly and selecting properly an EC operation mode is of utmost significance since it provides effective strategic directions for EC Website design; it facilitates customers to buy products and services as well as exchange information more conveniently and more importantly, it directs customers’ behavior. In this paper, we surveyed the websites of the top 50 largest asset enterprises in Thailand to assess their EC operation modes. First, we briefly review the available literature on EC perspective. Such a critical review would enable us to categorize the current adoption modes and identify the current trends from those selected websites. Next, we would mention about EC operation modes. Finally, this study could be a good reference for organizations.