Resumen de A Business Process Redesign for e-Book Store Using Computer Simulation

Wanvipa Wongvilaisakul, Piyawat Jirapongsuwan, Prasong Praneetpolgrang

• This research studies the concepts of enterprise engineering theory. The objectives of this research are to design a work system of an online book store at Sripatum University as a case study and test the proposed model through Computer Simulation. The researcher used international standard tools such as iGrafx Process 2000 The novel technique proved to be helpful in analyzing the improvement of work processes and internal communication. These processes include both front office and back office mmanagement. By developing computer simulation to test various types of working processes as required, the study can be measured and evaluated on a quantitative basis. The design of a new process can help reducing time and errors of core processes such as the distribution process (2.37 hours into 1.87 hours), the procurement process (25.58 days into 8.91 days) and the ordering process (8.60 minutes into 6.58 minutes). This would help maximizing the utilization of resources and improve its efficiency.