Moderating the impact of e-commerce expenses on financial performance in US upper upscale hotels: The role of property size
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[1] University of Houston
University of Houston
Estados Unidos
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[2] University of Central Florida
University of Central Florida
Estados Unidos
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- Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 23, Nº. Extra 2, 2017 (Ejemplar dedicado a: Cultural tourism and sustainable urban development), págs. 429-447
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
The heavily fragmented hotel industry, embracing the changes in their guests’ use of electronic devices, has spent considerable resources to incorporate electronic commerce (e-commerce) practices. The extant literature offers inconclusive findings with regard to the effect of ecommerce on firm performance, especially when firm size is considered. Given the high fragmentation of size in the hotel industry, understanding its role in the deployment of e-commerce could result in substantial benefits for both hotel firms and consumers. Using the financial performance of 689 observations of over 110 hotels during 2007–2012, this study finds that e-commerce expenses positively impact firm performance, and that firm size moderates the relationship between e-commerce expenses and firm performance.
