The influence of recent hotel amenities and green practices on guests’ price premium and revisit intention

• Woo Gon Kim ^[1] ; Jun Li ^[1] ; Jin Han ^[2] ; Yunkyong Kim ^[3]
  1. [1] Florida State University

     Florida State University

     Estados Unidos

     
  2. [2] Kyung Hee University

     Kyung Hee University

     Corea del Sur

     
  3. [3] Youngsan University

     Youngsan University

     Corea del Sur

     

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• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 23, Nº. 3, 2017, págs. 577-593
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study examines the influence of hotels’ green practices, recent amenities, and traditionally salient attributes on customers’ overall online evaluation, revisit intention and hotel performance. The researchers acquired data from more than one hundred US hotels located across different states with the assistance of an international hotel chain. In order to demonstrate the incremental information content of recently-adopted hotel amenities and levels of green initiatives, the study compared two extended models with the basic model, which incorporates only salient attributes such as cleanliness, location, room, service and value. The findings indicate that the availability of recently-added amenities such as free Wi-Fi, pet boarding, free self-parking, multilingual staff, and airport transportation, as well as green practice initiatives, have a strong, incremental predictive power in explaining guests’ overall online review ratings, price premium and revisit intention