Russian-friendly: how Russian became a commodity in Europe and beyond
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Aneta Pavlenko [1]
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[1] Temple University
Temple University
City of Philadelphia, Estados Unidos
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- Localización: International journal of bilingual education and bilingualism, ISSN 1367-0050, Vol. 20, Nº. 4, 2017 (Ejemplar dedicado a: Commodification of Russia), págs. 385-403
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of ‘commodification of language’, focusing on aspects critical for this case study. Then, I will trace the process of commodification of Russian, starting with why (reasons) and when (timeline), proceeding to where (locations) and how (forms), and ending with the so what. I will also talk about what next, identifying the opportunities for research on global Russian and the many gaps that are waiting to be filled.
Corrigendum:
Aneta Pavlenko. 2015. “Russian-friendly: How Russian became a commodity in Europe and beyond.” International Journal of Bilingual Education and Bilingualism. http://dx.doi.org/10.1080/13670050.2015.1115001 The author has moved affiliation to “University of Oslo, Norway” after the article has published online.
The corresponding author e-mail has been changed and the new affiliation has been included as the present address in both print and online versions of the original article.
