The Extreme-capitalist Face of Corporate Social Responsibility and the Stakeholder Theory

• Autores: Tolga Kilic, Faruk Kalkan
• Localización: Revista de Cercetare si Interventie Sociala, ISSN-e 1584-5397, Vol. 57, 2017, págs. 202-215
• Idioma: inglés
• Enlaces
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• Resumen

  • The Excellence Theory (ET) dominates the discussions on the definition and function of Public Relations (PR). However, so-called anti-capitalist and communitarian Corporate Social Responsibility (CSR) and the Stakeholder Theory (ST), become popular today. In contrast, this article argues CSR and ST are extremecapitalists. Finally, a questionnaire is used to develop a scale. After the content validity is provided, 21 items are kept in the scale. Then the items are introduced to the sample, limited with 282 companies’ PR experts, chosen through the simple random sampling, working in the northern Nicosia. On the other hand, the construct validity is tested with explanatory and confirmatory factor analyses and the reliability is checked with Cronbach Alfa, Split-half and Total-item correlation analyses. Eventually, the scale loses its 7 items. Still, the last version of the scale is eligible in testing the appropriateness of the capitalist environment in running corporations for the public-interest (Factor I.), the nature of CSR projects (Factor II.), who is really a capitalist and a socialist (Factor III.), and to whom a PR responsible of a company is responsible (Factor IV).