The effect of knowledge management on customer satisfaction and organizational performance case study (golha company)

• Autores: Alireza Mohammadi, Ahmad Kheiri
• Localización: QUID: Investigación, Ciencia y Tecnología, ISSN-e 2462-9006, ISSN 1692-343X, Nº. 28, 2017, págs. 28-36
• Idioma: inglés
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• Resumen

  • Today, the influence of competitive advantage is not secret and given the importance of the customer in a competitive world, According to customer knowledge One of the priorities of today's organizations to achieve this Important and better organizational performance in this area should be looking for different ways to earn and maintain customer satisfaction. In this study, we have tried to provide a conceptual framework through knowledge of their customers' satisfaction and organizational performance show. For this purpose, the subject of the research literature, the conceptual framework was designed to validate the conceptual framework will be discussed then. In this conceptual framework will be discussed at the flowers. The findings of this study show that a variety of customer knowledge, including knowledge of customer knowledge and customer knowledge to customer and customer satisfaction and organizational performance relationship and there is a significant and for customer satisfaction, organizational performance management types customer knowledge is an influential factor.