Fortune in bottom-of-the-pyramid society eradication of poverty through entrepreneurship and profitability

• Autores: Majid Farahani, Roghaye Mohtashami, Pari Khosravan, Mahmood Khodamoradi, Farshid Ahdi, Fatemeh Abdolrezaei, Bahareh Naderi
• Localización: QUID: Investigación, Ciencia y Tecnología, ISSN-e 2462-9006, ISSN 1692-343X, Nº. Extra 1, 2017, págs. 258-268
• Idioma: inglés
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• Resumen

  • Poverty has always accompanied mankind and serves as one of the fundamental and pervasive concerns of human communities. As of now, with a per day income of less than 4 USD, more than 4 billion individuals are living at the bottom of the wealth pyramid. In public view, due to financial inability, poor people are recognized as deprived and pitiful people; accordingly, the stereotypical approach to pay direct state subsidies and/or individual donations, which arise humanitarian emotions and feelings toward eradicating  poverty and addressing needs of these people, has been always considered. Understanding the importance of social capital, modifying dominant view to poverty, and identifying existing potentials within the societies, one can recognize nature of the market at the bottom of the pyramid to provide the market with appropriate products and services based on innovative approaches – comprehensive and complete approaches which encompass a vast majority of stakeholders in the bottom-of-the-pyramid society with a wide range of cultures, languages, and education levels. On the other hand, the cooperation among poor people, NGOs, state governments, and large and multinational companies can develop the largest market with maximum growth rate in the world, wherein not only profit, but also humanitarian goals can be achieved. Finally, there are hopes that, with active participation of poor people and bold and responsible leadership of private sector, not only jobs are created innovatively and wealth is generated, but also stable win-win goals are realized for all parties, so as to provide a basis for eradication of poverty.