Resumen de Assessment of packing as an efficacious factor in the development of horticultural product exports
The present study aims to assess packing of horticultural products (garden and greenhouse fruits) as an effective factor in agricultural export development with an emphasis on the need to pay special attention to the importance of using high potential of production and export of the product in terms of marketing according to the Iran’s 13 geographical climates through National Union of horticultural products of Iran as the only executive of export and imports to target national and international markets. This is done with the aim of further explanation of packing as a significant contributor to the use of qualitative and quantitative parameters of standard in order to improve valuable and profitable mechanisms in the processing and development of export under the influence of 9 economic, cultural, auspices, production, storage, safety, environmental standard, promotion, and transfer factors in the conceptual model of research. The present study is a survey in the form of a field study performed using a questionnaire (of 55 questions under 9 categories), interviews, and field observations. Statistical sample of the study consists of 92 executive managers and operational personnel in the subsidiary companies of the Union of horticultural products of Iran. According to the results of statistical analysis obtained after determining the validity and reliability by Cronbach's alpha coefficient and measuring fitted model of structural equation, correlation of regression coefficient is used to analyze the 10 basic hypotheses through theoretical model developed by quantitative indices. Finally, according to the correlation coefficients, correlation values of 94% and 56% between the variables of production and safety and between promotion and culture, all hypotheses are positively and significantly proved.
