Factors associated with success and failure in Puget Sound wineries

• Autores: Eunah Lim
• Localización: Journal of wine research, ISSN 0957-1264, Vol. 28, Nº 3, 2017, págs. 239-254
• Idioma: inglés
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• Resumen

  • This analysis empirically explores factors associated with success or failure of new wineries, using the empirical context of new wineries in the Puget Sound region of Washington State. Wineries are being established more frequently in various regions around the world. Hence, it is important to understand factors associated with new winery success or failure, so policy-makers and entrepreneurs can better nurture this important industry. Results suggest that factors related to success or failure include the geographic location of a winery, the total number of owners, past business experiences of owners, levels of business diversification, owner gender, and time period.