The global russian fuel and energy companies on social networks information priorities, language features
- Autores: Tatyana Anatolevna Spirchagova, Ramis Rassyhovich Gazizov, Tatiana Anatolievna Nagovitsyna
- Localización: QUID: Investigación, Ciencia y Tecnología, ISSN-e 2462-9006, ISSN 1692-343X, Nº. Extra 1, 2017, págs. 1603-1607
- Idioma: inglés
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Resumen
Social networks are a significant format of business communication. According to a number of the Russian and international research, analytical structures (TNS, Adobe and others), one of the most popular resources in Russia is the social network "VKontakte" entering ten the world's largest. In it the large Russian companies are actively presented, structures of fuel and energy complex as Basic Elements of the Russian economy and the industry are especially distinguished from them. In this research in a format of communication practice an attempt to systematize lexico-semantic experience of the Russian fuel and energy complex on social networks is made. The big massif of this branch selected for a research allowed to track authentically language and information trends within the communication direction. Work of all Russian fuel and energy complex is always actively discussed by users in network space though many organizations are not ready to transfer the information assets to social networks as they belong with imaginary mistrust to known more than five years ago social media to space yet.Authors of work conducted a research of structurally functional and substantial features of these Internet resources. Lexical, stylistic, genre features of content of the specified media are analyzed. Is defined that in structure of information of the studied resources prevail: official news, announcements and reports on actions, conditions and news of cooperation, answers to questions of partnership, projects and plans of the company, presentation videos, addresses of heads (including a video interview), industry overviews in the country and abroad, analytics of experts of the company, statistics, references to business information.
