New statistical analysis in marketing studies using fuzzy data approach
- Autores: Mehran Hafezi Birgani, Reza Ghaderi Moghaddam
- Localización: QUID: Investigación, Ciencia y Tecnología, ISSN-e 2462-9006, ISSN 1692-343X, Nº. Extra 1, 2017, págs. 1032-1039
- Idioma: inglés
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Resumen
This research proposes new statistical methods for marketing and decision-making studies. This study uses a soft calculation methodology as well as a new statistical tool for evaluating people's thinking. Since the classic measurement system is difficult to deal with untrue value information, the purpose of this study is to find an appropriate measurement system to overcome this problem. The main idea behind this research is to divide the data into two dimensions of its center and its extension (region). Finally, the two-dimensional questionnaire of this study helps us to access market information. In this research, the satisfaction of customers in Mashhad's metropolitan market by using the fuzzy data approach for the well-known brands LG, Samsung, Kenwood and Daewoo in the washing machine industry has been addressed. The results of this study indicate that LG's brand among other brands in terms of product share indices from the target market as a whole, as well as superior performance characteristics, and in fact, customers choose the Korean brand in the choice of washing machine in the first place.
