The differential impact of new product development "make/buy" choices on immediate and future product quality: insights from the automobile inidustry

• Autores: Kartik Kalaignanam, Tarun Kushwaha, Tracy A. Swartz
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 6, 2017, págs. 1-23
• Idioma: inglés
• Texto completo no disponible (Saber más ...)