The research question addressed in this paper is as follows: how can planners create municipal-scale urban design plans? The authors analyze the San Francisco Urban Design Plan, the first comprehensive urban design plan for a major American city, as a case study to answer this question. Adopted in 1971, the plan focused on design objectives for the city and the social roles of urban design in people’s lives. It was a policy document, and included implementation techniques, but no guidance on architectural design. It was a departure from urban design planning practice at the time, which focused more on guidance for architecture and large-scale master plan models.
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