Mehdi Motaharnia, Ensiyeh salehi
McLuhan's global village theory (Marshal McLuhan 21 June 1911-31 December 1981, was professor of Toronto Media Studies Center and presenter the concept “global village” and the sentence “the medium is the message”. He was the pioneer in this domain from communication technology view. Classification of media to cool and warm is his work. He called television as “Shy Giant” and radio as “Tribal drums”) and Friedman's flat world (“the world is flat: brief history of 21 century is the title of bestseller book of Thomas Friedman that is related to globalization analysis in 21 century. This book published 1n 2005 and face with high interest) are well-known in political literature and communication. The importance universal media that is called “CN effect” is not hidden for anyone. Marshal McLuhan's global village theory not only involves the mind but also suggest that world public opinion is a superpower and it is the powerful component among constituent elements of power, formation of beliefs, opinions and attitudes of the people.
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