He also stresses that the company is "not in the commodity business", that is to say, it is not a volume trader of homogenous products, but rather a niche market operator - a speciality processor of one-of-a-kind graphites. [Frank Berger] says that the company's depth of experience in processing sets it a long way ahead of newer entrants in the graphite sector. "Processing is a bottleneck," he said. "You can say you are going to open a mine and buy a flotation plant and a mill, but you need to have the know-how to make it work." According to Berger, graphite typically accounts for just 3-5% of the end use materials its customers make, but being unable to source this highly specific fraction of raw material could mean a hugely expensive overhaul of an entire manufacturing recipe. "Customers ask us for a plan B," Berger said. "That's why it's important to guarantee reliable supply to the exact specifications the customer needs." As for AMG Graphite's other captive sources of graphite, it intends to keep these in hand. In Zimbabwe, the company has a supply-only agreement with the Lynx graphite mine in Karoi, in the north of the country. In Sri Lanka, AMG is the majority shareholder in Bogala Graphite Lanka Plc for the Bogala vein graphite mine and is the leading graphite exporter in the country.
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