Clustering product innovators: a comparison between conventional and green product innovators

• Autores: Marc Pons i Pairó, Andrea Bikfalvi, Josep Llach i Pagès
• Localización: International Journal of Production Management and Engineering (IJPME), ISSN-e 2340-4876, ISSN 2340-5317, Vol. 6, Nº. 1, 2018, págs. 37-46
• Idioma: inglés
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• Dialnet Métricas: 1 Cita
• Resumen

  • This paper aims at analysing firms implementing new products. Based on a cluster analysis, three types of manufacturers have been identified representing different types of product innovators according to the competitiveness factors important for their business, environmentally sensitive new products, and a performance indicator, such as the share of turnover from new products.