When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

• Autores: Alexander Edeling, Alexander Himme
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 3, 2018, págs. 1-24
• Idioma: inglés
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