"You can't mix all these proppants into the same category," O'[Neill] told IM. "Ceramic proppants were very expensive and it's something that producers experimented with and believed they needed, but they weren't getting better production." "There is only a marginal difference between the best white sand and a brady brown, so what producers found when they used this sand was that the difference was so marginal that they weren't getting anything for the additional dollars they were spending," O'Neill said. "The move from white to brown sand? This is not a temporary move, if producers can save money, it makes sense." "Customers aren't going to buy a story, they are struggling in the market and they need to compete by taking the same dollars and producing more from that," he said. "It's all accost game on the tech side, you need to ensure you are creating huge additional production and you've got to chase the cheapest barrel of oil."
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